Typography guidelines to
use when creating presentations and e-Learning materials are as follows :
1. DO NOT USE ALL CAPITALS
2. One space after a period, comma or other punctuation marks.
3. Don't underline text unless it’s a hyperlink.
4. Use red only to highlight something important or as a corrective, not for ordinary text
5. Stay away from multicolored text.
6. Use bold and italics for highlighting important words, not for paragraphs.
7. Don't use bold and italics together.
8. Use left-align text. Don't center your text.
9. Use a spell checker.
10. Use apostrophes correctly -1950s or '50s not 1950's.
11. For presentations, titles should be at least a size bigger than the body text.
12. For Type 1 presentation does not put too much information on one slides.
13. Don't stretch graphics—get the size right the first time or find another graphic.
14. Follow the guidelines covered in the e-Learning text.
15. Do not use animated GIFs for decoration
2. One space after a period, comma or other punctuation marks.
3. Don't underline text unless it’s a hyperlink.
4. Use red only to highlight something important or as a corrective, not for ordinary text
5. Stay away from multicolored text.
6. Use bold and italics for highlighting important words, not for paragraphs.
7. Don't use bold and italics together.
8. Use left-align text. Don't center your text.
9. Use a spell checker.
10. Use apostrophes correctly -1950s or '50s not 1950's.
11. For presentations, titles should be at least a size bigger than the body text.
12. For Type 1 presentation does not put too much information on one slides.
13. Don't stretch graphics—get the size right the first time or find another graphic.
14. Follow the guidelines covered in the e-Learning text.
15. Do not use animated GIFs for decoration
What is Typography?
Typography is, quite simply, the art and technique of
arranging type. It's central to the work and skills of a designer and is about
much more than making the words legible. Your choice of typeface and how you
make it work with your layout, grid, color scheme, design theme and so on will
make the difference between a good, bad and great design. Good typography is
partly down to creative intuition, but it's impossible to become skilled in
typography without understanding the basic rules of the craft - even if you
mean to break them. Simply put typography is the art of print. In our
daily lives we are constantly surrounded by it. Typography includes greeting
cards, books, posters, newspapers, just about anything you can imagine. As
simple as it may seem typography subtly combines communicative and artistic
elements to create a print both pleasing and easy to read.
Clear communication and good design
A small font or one that is fuzzy is obviously hard to read which makes the intended message difficult to understand. Good typography is not only clear and legible but easy and pleasant to read. Typographers achieve this by selecting the right fonts, lettering and print types. A typographer also makes sure that the right lettering design has been chosen to convey the intended effect of the print. For example newspapers, being a source of news and facts, typically have a straightforward, black print fonts, while on the other hand wedding invitations are more ornate and elegant in accord with the happy occasion they announce.
The world of typography
Typography is an enormous
field that has both digital and physical applications. Jobs in this field
include everything from graphic designers who choose type and position them on
the page to type designers that craft letter styles. Modern day typography
includes more and more digital work related to the internet and other
computer-related projects. For print lettering to be successful it must
complete two basic roles: it must clearly communicate the intended message and
do so in a visually effective way that takes into account the design element. A
print type that can do those two things is readable, artistic and attractive.
Sources:
Huebert, B. (2013) What is Typography? - A Digital
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